THE BRAND GRAVEYARD

Here lie the trademarks that became too famous. They didn't die of failure. They died of success. When your brand name becomes the word for the thing itself, the law calls it generic… and the exclusive right can be cancelled in that country, for those goods.

Read the small print on every headstone. Genericide is decided jurisdiction by jurisdiction and class by class. There is no such thing as a worldwide death. A word can be the generic name of a product in one country and a perfectly healthy registered trademark for the same goods in the next.

ARROWS / WASD TO WALK · WALK INTO A GRAVE TO READ ITS EPITAPH · ESC TO CLOSE